Robeco
Robeco introduces Robeco ONE, an online retail concept designed to attract a younger target group of investors. Robeco ONE makes investing extremely easy. As a result of various stock market crises and the current economic headwind, the target group currently prefers saving to investing. Moreover, they experience Robeco as little relevant and distant. The challenge for Robeco is to attract a younger generation of investors in a new way.
Client
Robeco
Role
Motion Design
Robeco wants to break through prejudices about investing versus saving. That is why Robeco introduces Investment pig: the unconventional counterpart of the piggy bank, which stimulates the younger generation to look at investing differently and makes investing fun (again). At the same time, the Investment Pig shows that investing becomes very easy with Robeco ONE. By addressing the target group specifically at their age, we draw attention to investing as the easy alternative. The playful form contributes to this and makes Robeco ONE ‘Investing for a new generation’. Awarded with a SAN Accent.
Client
Robeco
Role
Motion & Digital Designer
Client
Robeco
Role
Motion & Digital Design
The campaign starts with online bannering: YouTube pre-rolls and WeTransfer. The best-scoring expressions are then used in mass media.
