Twix
A Tagon created to add a win campaign to the excisting TV commercial.
Client
Mars / Twix
Role
Motion Design
A Tagon created to offer a choice between the two “very different” bars. Pick a side and choose what it goes better with.
Client
Mars / Twix
Role
Motion Design
Created a Digital Out Of Home (DOOH) for the retro edition of Twix, Raider. Multiple Screens were setup with a slight delay so people passing by would see them change one after the other.
Client
Mars / Twix
Role
Motion Design
Twix was in need of a powerful brand campaign – its positioning was inconsistent, launching entirely new campaigns every 3-5years and it was not differentiated from Kit-Kat. The goal was to deliver a big idea that would stick and drive brand salience. A brand with two distinctive chocolate bars was uniquely poised to create a fictitious rivalry between Left and Right Twix and inspire people to choose which Twix they love more. The rivalry fueled both sales and a fun consumer debate.
